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Gut Check Health Information Toolkit
A research-driven health communication campaign designed to reduce stigma and increase colorectal cancer screening through accessible, patient-centered design. By combining clear educational tools with a bold, approachable visual identity, the project empowers individuals to take proactive steps toward their health.
Software Used:
Adobe Illustrator
My Role:
Research, Brand Identity, Visual Communication and Information Design
Colorectal cancer is one of the leading causes of cancer-related deaths, yet it is highly preventable and treatable when detected early through regular screening. Because symptoms often do not appear until the disease has progressed, increasing awareness and normalizing screening is critical to saving lives.
With a personal connection to colon cancer through my family, this project is driven by a desire to use design to improve awareness, reduce stigma, and support early detection.
Roughly one-third of eligible adults have never had a CRC screening, and only 62.4% are considered "up-to-date."
- The American Cancer Society
Physician-Facing FAQ Flyer
Patient-Facing Office Poster
Gut Check Stickers
Physician-Facing How-To Postcard
Gut Check Toolkit Images
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